Moser Baer expands its commitment to data storage with the introduction of the ‘Moser Baer’ range of USB Flash drives in the Indian market. According to industry estimates, along with optical media, the USB flash drives are the fastest growing segment in the portable storage market.
According to Bhaskar Sharma, Executive Vice President, “The launch complements our existing optical media business and we will leverage our strong branding and marketing network to emerge as the top player with a significant market share in this segment also.”
According to the Dataquest Top20 survey, the Indian market for flash drives has seen stupendous growth and has grown from 100,000 units in 2004-05 to over 900,000 units in 2005-06. The shift from FDD to pen drives, which started in the last 1-2 years, gained considerable momentum in the year 2005-06 riding on the demand generated by the working professionals in corporate and SOHO segments. The youth market, which had started picking up in 2004-05, further strengthened, contributing to this growth. Corporate and SOHO will continue to be the biggest market for Flash drives for a couple of years more.
With capacities ranging from 512 MB to 4 GB, the Moser Baer range will have one million rewritable cycles and its advanced technology circuitry has data retention feature of upto 10 years. The high end range with a capacity of 4 GB is capable of holding over 1,000* MP3 songs or high definition images and over hours of MPEG4 video footage.
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